Mountains of information generated by web services, especially social media present a fantastic opportunity for Marketing to get deeper client insights in streamlining their campaigns.

Zetta™ Advisory Services assist our clients in understanding the impact of information, especially Big Data on their marketing strategies.

Zetta™ Advisory Services for Marketing is based on best practice consultative methods in order to improve the following key disciplines for our clients

  • Sales and sentiment analysis 
  • Campaign effectiveness  
  • Lead tracking  
  • Cross selling – Single view of client
  • Marketing automation